Golfsmith has come up with an interesting gimmick for this year's Masters.
If Sergio Garcia wins the tournament, it will give everyone in America a free Taylor made driver.
No, really. It is willing to do that. There's one serious catch, though. Buyers have to plunk down their money before the tournament. Then, if Garcia comes through, it will refund the purchase price.
Garcia has never won a major, and he's never done particularly well at Augusta, but you have to like the marketing concept.
Just think of the possibilities, though, if Garcia is in contention on the final day. Will Golfsmith assign people on the back nine to cough during Garcia's backswing? Will he be tackled on the 18th green if he has a tournament-winning putt? The possibilities for great drama will be ever-present, as long as that Tiger fellow doesn't mess it up.
You can read about the idea here.